Last week I was sitting in McDonald’s, having an iced coffee and preparing a presentation for our latest hedge fund investment program.

A guy sitting behind me noticed trading charts on my laptop screen, approached me and asked if I was a trader.

I told him yes, and shared a bit of what I was working on. He was very interested in trading and had already started thinking about starting his own trading journey. So it’s no wonder he asked me where he should start.

For a few seconds, I thought about the best way for him to get started and recommended the Build E-mini Breakout Strategies Fast course.

This sounded good to him as he understood he needs a few trading strategies to start with.

Then he asked me about the price of the course, so I told him it is 297 USD.

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And then he froze and started complaining that the price was TOO high.

Now, I understood why he thought so – he wasn’t able to see the real value and the enormous time-savings he could get for just 297.

So I started thinking about how to best explain this to him, and since we were sitting in McDonald’s, I found this to be the perfect place for a simple example. I asked him:

“Imagine you were working in McDonald’s. What’s the approximate salary for a person working in McD?”

“About 10 USD an hour”, he replied.

Having this information, I started doing a small calculation for him:

Let’s do some math here then, ok? 

Our ‘Build E-mini Breakout Strategies Fast‘ course is 297 USD.

That means, if you worked in McD for 8.5 hours a day, you would have to work about 3.5 days to afford this course.

Do you agree?

He nodded in agreement. So, I continued.

Now, let’s have a look at how many days you would have to work to develop 200 breakout trading strategies – and I will explain why 200 in a minute. If you were REALLY fast, then you would still need:

1. about 1-2 hours to come up with a new trading idea (but probably even longer),
2. about an hour to code it and test the code,
3. about 30 minutes to test the strategy on your market.

So to develop 200 breakout trading strategies, you could easily spend 750 hours (or about 88 working days – In reality, the number would probably be MUCH higher.)

And that’s worth 7,500 USD if your time is worth the same amount as working at McDonald’s.

He seemed surprised, but I continued:

Now, what if I told you that you could get 200 strategies in a few days, without actually doing ANYTHING, because I provide you with the special code that will create strategies for you automatically?

Then I got back to my laptop and showed him a testimonial from our student Henrik from Norway:

He looked confused, as beginning traders never know the true value of their time.

But that is ok, I got used to it. Many people can’t really value their time properly and calculate accordingly (perhaps working at McDonald’s would help them understand it more).

Yes, 200 trading strategies built with the 297 USD framework from the ‘Build E-mini Breakout Strategies Fast‘ will always be a bargain for people smart enough to do the simple math and who value their time.

And on the opposite side, it will always be too much for freebie seekers.

From my experience, a lot of freebie seekers are not serious traders anyway and in most cases have zero trading capital to start with. The ‘Build E-mini Breakout Strategies Fast‘ is not for them. Plus freebie seekers never value their time (that’s why they will always look for freebies and stay broke).

It’s all about simple math and about how much you truly value your time.

Or perhaps the price of the ‘Build E-mini Breakout Strategies Fast‘ should really be 7,500 USD…

Happy trading!

Tomas & Andrew


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DISCLAIMER: Trading involves significant risk of loss and is not suitable for everyone. People can and do lose money. Hypothetical results have many inherent limitations. Past performance is not necessarily indicative of future results.

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